Program


Time Session
8:55 - 9:00 a.m.

Dalet Welcoming Remarks

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9:00 - 9:30 a.m.

OTT: The Complete Picture

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Katie Larson, VP Brand Strategy and Innovation at Magid, will open the Summit with a rundown of the latest data on OTT usage plus a forecast of major potential changes in the space.
Presenter: Katie Larson, Magid, VP, Brand Strategy and Innovation

9:30 - 9:45 a.m.
Sponsored by:

Fireside Chat: AI & the Cloud: Transforming News Production and Delivery

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9:45 - 10:30 a.m.

Keynote: Jon Steinberg, Cheddar CEO

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Steinberg, CEO and founder of millennial-targeted news site Cheddar, shares the story of the brand’s rapid growth across the OTT and digital ecosystem. That growth has enabled Cheddar to widen its news focus and expand its hours of original daily broadcasting from its home base on the trading floor or the New York Stock Exchange to Los Angeles, the White House and beyond.

10:30 - 10:45 a.m.

Networking Break

10:45 - 11:30 a.m.
Sponsored by:

Creating the Right Local News Content for OTT

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What are the best strategies for packaging and presenting local news on OTT? How is technology helping and hindering workflow at newsrooms where news is also being produced for linear TV, online and mobile?
Moderator: Katie Larson, Magid, VP, Brand Strategy and Innovation
Panelists:
Scott Ehrlich, Sinclair – STIRR, VPP, Emerging Platform Content
Stephane Guez, Dalet, CTO
Ian Stinson, Cox Media Group, Executive Director, Digital Audience and Product
Adam Wiener, CBS Local Digital Media, EVP, General Manager

11:30 - 11:45 a.m.
Sponsored by:

Bitcentral Fireside Chat

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11:45 a.m. - 12:30 p.m.

Creating the Right National News Content for OTT

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How are national news organizations versioning and creating bespoke content for their streaming channels? What are the challenges to moving their brands into the OTT space?
Moderator: Harry Jessell, TVNewsCheck, Editor and Co-Founder
Panelists:
Tony Brown
, Newsy, Chief of Staff
John Fiedler
, Fox News and Fox Business, EVP, Digital Products and Technology
Nancy Lane, CBS News Digital, VP and Senior Executive Producer, Programming and Development
Rajin Persaud
, CNN Digital Products, VP
Colby Smith, ABC News, SVP, Content and Partnerships

12:30 - 1:30 p.m.

Luncheon

1:30 - 2:15 p.m.

Apps: Build or Buy?

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What’s the best strategy — build or buy — in choosing the right app for optimizing a news organization’s presence and influence on OTT?
Moderator: Dan Rayburn, Frost & Sullivan, Principal Analyst, Digital Media Group
Panelists:

Jeremy Jones, Weather Group, Head of Product and Innovation
Roma Kojima, CBC, Senior Director OTT Video, CBC Gem
Ashutosh Nayak, CBS News Digital, VP, Engineering
Rajin Persaud, CNN Digital Products, VP

2:15 - 2:30 p.m.
Sponsored by:

Dalet Fireside Chat

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Presenter: Frédéric Roux
, Dalet Digital Media Systems, VP of Sales, Americas

2:30 - 3:15 p.m.

Discovery, Audience Building, Measurement and UX

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How are OTT technology and marketing leaders collaborating to find viewers, build audience and ensure the best user experience? What challenges to measurement continue to present themselves, and how can the industry overcome them?
Moderator: Michael Senzon, The Weather Channel, Executive Director, Digital Content
Panelists:
Jonathan Beard, Graham Media Group, Director of Digital Product Development
Kaizar Campwala, ABC News, VP, Business Operations and Inisghts
Kerry Oslund, Tribune Broadcasting, VP, Strategy and Business Development
Roma Kojima, Senior Director OTT Video, CBC Gem

3:15 - 3:30 P.M.

Networking Break

3:30 - 4:15 p.m.

Taming the OTT Ad Stack

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How are broadcasters managing, tracking and billing DAI? How are engineers dealing with the different ad stacks at vMVPDs they are working with? How are OTT advertising platforms handling the mass of viewing data that broadcasters and ad agencies must manage?
Moderator: Janet Stilson, TVNewsCheck, Contributing Writer
Panelists:
Brian Hunt
, Sinclair Digital Group, Head of OTT and CTV Advertising Sales
Adam Noble, Hearst Television, Head of Ad Products and Partnerships
Blake Sabatinelli, Newsy, CEO

4:15 - 4:30 p.m.

Networking Break

4:30 - 5:15 p.m.
Sponsored by:

Monetizing OTT

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What are the best strategies for pricing, marketing and selling subscriptions? Where is the ad revenue coming from? What do broadcasters need to do to sell more advertising on OTT and how can they best package it with linear and digital?
Moderator: Michael Depp, TVNewsCheck, Special Projects Editor
Panelists:
Alan Blackburn
, KSL TV, Sales Manager
David Francois
, E.W. Scripps Company, Managing Director, OTT and Product Strategy, Local Media Division
Tamara Franklin, IBM, VP, Media and Entertainment, Industry Solutions
Anthony Katsur
, Nexstar Media Group, SVP, Digital Strategy, Corporate Development, and Operations
Erin Overstreet
, Gray Television, Director of Digital Sales

5:30 - 6:30 p.m.

Cocktails on the Rooftop Veranda