Barb Maushard

Hearst Television, SVP, News

Barbara Maushard was named SVP of news for Hearst Television in 2016, after having served since 2008 as VP of news. She sets strategy for Hearst Television’s news operations and has management oversight of the corporate-level news team.

Under Maushard’s stewardship, Hearst Television stations have earned television journalism’s highest national honors. In 2017, the group won its ninth consecutive Cronkite Award for Excellence in TV Political Journalism from the USC Annenberg School, as well as three National Murrow Awards, four National Headliner Awards, and an NAB Service to America Award. She also spearheaded the group’s State of Addiction Project to address the nation’s opioid crisis through local market coverage, special programming, and community outreach.

Maushard has worked at four Hearst stations since 1997, serving as news director at three of them: KHBS/KHOG (Fort Smith/Fayetteville, Arkansas), WISN (Milwaukee, Wisconsin), and WESH (Orlando, Florida). Under her news stewardship, WISN-TV launched seven and a half hours of local news programming and was honored with both a George Foster Peabody Award and a National Edward R. Murrow Award, among other honors. Maushard joined the company at KMBC-TV in Kansas City, Missouri. There, she was part of a team that won a Society of Professional Journalists (SPJ) Award.

Maushard began her career at WHOI in her hometown of Peoria, Illinois, later working at WCMH in Columbus, Ohio, and WMAR in Baltimore, Maryland.

Among other industry roles, Maushard serves on the boards of NBC News Channel, the Kneeland Project for Responsible Journalism, and the Library of American Broadcasting Foundation. She has also served as vice chair of the ABC News Directors Advisory Board and is a member of the Radio Television Digital News Association (RTDNA).

Maushard graduated with a degree in broadcast journalism from Bradley University in Peoria.

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