Jeff Birch

CBS Stations, VP, Engineering

Jeff Birch has served as the VP of engineering for CBS Television Stations since 2004. During that time, he presided over the build of KYW, KCBS/KCAL and WBBM at a time when the industry was transitioning from an analog infrastructure of HD SDI. He oversaw the migration of electronic news gathering from analog to COFDM and the transition from analog transmission (NTSC) to digital transmission (ATSC 1). Birch is currently studying the merits of ATSC 3.0. He is heavily involved with studio and control room automation and most recently oversaw the transition to an outsourced, centralized master control operation.

Prior to being with CBS, Birch held various positions at NBC including director of field operations for sports and director of maintenance and engineering for the network and station facilities at 30 Rock.

Featured in: Top Technologists on Tomorrow’s Challenges (Tuesday)

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