Jennifer Rigby

The Networks of 11Alive, News Director

Jennifer Rigby is news director at The Networks at 11Alive. She oversees the news and content efforts of two television stations, WXIA and WATL, and those for all associated digital properties, including 11Alive.com and myATLtv.com. Rigby joined 11Alive in November 2014.

Rigby was previously vice president of live programming at The Weather Channel television network, responsible for more than 99 hours per week of live programming. She joined the network in 2010 as multimedia content director, coordinating coverage on all platforms. She also held the role of senior director, coverage and talent.

Prior to The Weather Channel, Rigby was senior consultant at SmithGeiger, where she worked with various local television stations in news, marketing, and online strategies. Previously, Rigby led three Cox newsrooms as news director at WSB in Atlanta, WPXI in Pittsburgh, and WHIO in Dayton. She was the first female news director at all three stations, and the first and only female news director in Atlanta during her tenure.

During her 33-year career, Rigby also worked as executive producer and assistant news director at KFSN in Fresno. She has held producer positions at KTSP (now KSAZ) in Phoenix and KTVX in Salt Lake City.

Rigby started her career at KTVX before graduating from the University of Utah with a bachelor’s degree in communication. She is an alumnae of Leadership Atlanta.

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