Sam Peterson

Bitcentral, VP, Product Management

As VP of product management, Sam Peterson is responsible for product development, product management, and marketing/sales support for all three divisions of Bitcentral: Core News, Central Control, and New Ventures. A broadcast professional with over 28 years of experience, he spent over 20 years at Grass Valley holding roles that spanned automation, master control and playout, news production, signal management, and live production. On the OTT side, Peterson has networking expertise in contribution and distribution networks for live streaming and VOD; as well as managing a live production instant replay product.

Peterson received his Bachelor of Arts in communications from Austin College. As a former Eagle Scout, he has given back as an assistant scout master, assistant district commissioner, and wood badge staffer. He also enjoys coaching youth lacrosse, as well as training community emergency response for the C.E.R.T program and emergency communications for the Medical Reserve Corp.

Featured in: Bitcentral Fireside Chat (Monday)

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